Johann is a French-Swiss-Luxembourger multi- entrepreneur who loves Africa!
His career reflects his desire to invest totally in projects in agreement with his convictions.
It was in Ivory Coast that he fell in love with this continent Africa. Since 2008, he is active in the Kingdom of Sanwi where he develops projects to help local people.
In 2017, Johann gave a second life to Maison Chocolat Guérin-Boutron as to share his passion for Africa to honore the Ivorian bean. In 2017, our Belgian House was the only one to want to work the Ivorian bean!
Since 2008, he is a dignitary of the Kingdom of Sanwi (recognized in the Ivorian Constitution and where the plantations are located) and he is rod holder of His Majesty King Nanan Amon N’Douffou V.
He became a Prince under the name of “Nanan Aoussi II”.
Raphaël is the guarantor of the brand, he supervises and ensures his daily follow-up. He is also responsible for project management, product development, packaging / merchandising, advertising, digital communication and social network management, definition and implementation of the business strategy and marketing plan.
Graduated from the ICHEC Brussels Management School, he has always had the entrepreneurial spirit, his university curriculum has strengthened and consolidated in this direction. Attracted by challenges, the captivating environment and the dynamics of startups, he became involved and associated with the CEO in the development of the Guérin-Boutron project, bringing his vision and innovative spirit.
In a previous entrepreneurial experience, because of his artistic sensibility and his marketing skills, he naturally focused on the development of a brand and its branding, two aspects and two areas with which he has always had an affinity and for which he feels a great interest. As the first project has been suspended before, he then naturally proposed to take charge, as Chief Brand Officer, the management and maintenance of the brand Guerin-Boutron and the development of its visual identity on the other.